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HTC "Heavily Investing" In New Manufacturing Facilities

Douglas Carter
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HTC's Jon French told Mobile Magazine on Friday that HTC "is ‘heavily investing’ in new production capacity to avoid a repeat of the stock shortages of its handsets that occurred earlier this year." They plan to have greater production capacity "very, very soon" in order to meet the increased demand for their smatphones. In other HTC news, it was announced that the HTC Desire and Nexus One will from now on be assembled using Sony SLCD displays.

Below is another excerpt from the Mobile Magazine article:

“We are catching up. We are still in a position where the demand keeps growing and like any good manufacturer, it takes time to build up capacity just to meet demand so we are doing that now by very heavily investing in new production capacity and we will catch up very, very soon”

The Mobile Magazine article goes on to say that "French declined to say how much HTC is investing in new production capacity. He also denied claims that the shortages were a deliberate tactic to create pent up consumer demand."

As EuroDroid notes, consumers "who tried to buy an HTC Desire in April/May will know both the stock shortages and demand for the Android phone were very, very real."

In other HTC news, according to an HTC press release posted by Engadget, HTC has switched the displays in the HTC Desire and HTC Nexus One to Sony's SLCD displays in order to allow HTC "to meet the high-end demand" which has been affecting availability of the device.

Engadget also notes that "CEO Peter Chou has also helpfully explained that the visual experience on the new SLCD screens is "comparable" to AMOLED, but offers better battery performance."

MobileCrunch writes that "Interestingly, one of the benefits of AMOLED over LCD is its low power consumption, but these new screens will apparently bring with them an increase in battery life, not to mention the ability to read them in sunlight."

Absent from the press is any mention of shortages of Samsung's AMOLED displays, or the Droid Incredible. It seems that HTC is trying to spin this whole shortage debacle into an upgrade in the interests of better technology.

Other Sources: Engadget, EuroDroid, MobileCrunch, Phandroid

Image from EuroDroid

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