Steven Blum has written more than 2,000 blog posts as a founding member of AndroidPIT's English editorial team. A graduate of the University of Washington, Steven Blum also studied Journalism at George Washington University in Washington D.C. for two years. Since then, his writing has appeared in The Stranger, The Seattle P-I, Blackbook Magazine and Venture Villlage. He loves the HTC One and hopes the company behind it still exists in a few years.
When it comes to wild, sensationalist advertising, Android is king, as we explored in one of our posts last week. From decapitated cyborgs to eight-armed ladies, it seems carriers will do anything to hype the newest smartphone. But, as far as budget is concerned, I think the latest ad for the HTC Rezound takes the cake.
In this 30-second spot, HTC shows off the Beats audio feature on the latest HTC phone: the Rezound. The earbuds on this phone are so powerful that they literally explode garbage cans! And police cars! Holy moly, it looks like a bomb just went off, but the bomb was a phone!
HTC Rezound actually has a lot more to brag about than just Beats technology: It'll also be the first phone ever released with a 1280x720 HD display...but perhaps the average consumer has no idea why this is a big deal. Other than that, the phone features a 1.5 Ghz processor, 1GB of RAM, an 8-megapixel rear camera with 1080p HD video recording, a 2MP front camera, 16GB of internal storage and a 4G LTE radio. Phew!
So far the video has racked up 34,000 hits with a majority of folks hitting the "like" button. What do you think about this costly ad?