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New HTC Commercial: a Rezound-ing Success?

Steven Blum
2

When it comes to wild, sensationalist advertising, Android is king, as we explored in one of our posts last week. From decapitated cyborgs to eight-armed ladies, it seems carriers will do anything to hype the newest smartphone. But, as far as budget is concerned, I think the latest ad for the HTC Rezound takes the cake.

In this 30-second spot, HTC shows off the Beats audio feature on the latest HTC phone: the Rezound. The earbuds on this phone are so powerful that they literally explode garbage cans! And police cars! Holy moly, it looks like a bomb just went off, but the bomb was a phone!

HTC Rezound actually has a lot more to brag about than just Beats technology: It'll also be the first phone ever released with a 1280x720 HD display...but perhaps the average consumer has no idea why this is a big deal. Other than that, the phone features a 1.5 Ghz processor, 1GB of RAM, an 8-megapixel rear camera with 1080p HD video recording, a 2MP front camera, 16GB of internal storage and a 4G LTE radio. Phew! 

So far the video has racked up 34,000 hits with a majority of folks hitting the "like" button. What do you think about this costly ad?

Related:

HTC's Rebranding Spree: Vigor Becomes Rezound

[Video] HTC Rezound– New Dual-Core Beats Phone To Lead Charge in America

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Comments

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  • Trisha Friedman Nov 14, 2011 Link

    Hah for some reasons the kid walking with an Android phone and buildings exploding behind him reminded me of Angry Brids... can anyone edit that in the clip? Angry Brids in real life for the win!

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  • Alex Jagolny Nov 14, 2011 Link

    Hah Android Angry Birds powed by Dubstep... I think we have a movie here.

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