The Verge recently sat down with a BlueStacks representative, who demoed the latest version of their Android App Player:
While part of me wants to argue that having the ability to run Android Apps in the Windows ecosystem gives consumers one less reason to buy Android tablets, this is great news for the Android community.
It is true that if BlueStacks emulation service takes off it would be a boon for Windows tablets; Suddenly having access to 400,000 Android apps would be a great marketing victory for Microsoft and could potentially drive some customers to choose a more familiar Microsoft device over an Android tab. (Let's face it, Android still doesn't have nearly the same profile as iOS or Windows) But it's app developers that stand to profit from the new emulation service.
As we heard in the video, BlueStack's App Player will work on most Window 8 devices meaning that Android developers suddenly have access to the desktop, laptop and ultrabook market. Apps are big business but many smaller Android developers have difficulty turning a profit from lower profile apps. BlueStacks has the potential to markedly increase developers customer pool and give the developer community a substantial injection of cash.
Of course we're still a ways away from Android apps sweeping the PC market, but if their alpha results are accurate, BlueStacks Android App Player is worth keeping an eye on.
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