The goal is to make a certain amount of money within a set time frame using the seed capital you are given and taking a bunch of other criteria into account.
In the demo version you can choose between three different maps of locations. These maps are not the same size, thus each map offers a different amount of available shop spaces.
Once you’ve decided on a map you have to select whether you want to attempt the Easy, Normal, or Hard version before you can start playing. The difference between these three options is the amount of seed capital you’ll have to start out with, as well as having to fulfill different obligations.
If you go for Easy you’ll have quite a chunk of money to start out with and not that many obligations. Use the money to rent store spaces and open up shops. You can either go into retail (fashion, shoes), or else opt to invest in entertainment-oriented business such as movie theaters or food and drinks like ice cream or coffee.
Choose between 11 different types of shops. The cost for different types of shops varies and it is only possible to purchase a space when you have sufficient funds. If a business isn’t bringing in enough money you can always sell it and get some money back. However, if you opt to sell a shop take into account that it will then belong to your competition and you won’t be able to repurchase it for two days. If you don’t want to sell you can also Demolish a business in order to make room for something new. This costs money, however, and it isn’t always the smartest way to go about things.
You can also Upgrade your business’s management. This means that your shop will reach another Level (and get another star) and you’ll have more space for customers and make a bigger profit. In order to upgrade your shop has to have been around for a while and has to already have made a certain amount of money. The amount of stars in front of a shop indicates what Level it has reached. A small light in the lower right corner of the shop lets you know if the you can sell, upgrade or demolish it: if it’s green you can make changes, if it’s red you can’t.
There are different goals: sometimes it isn’t only about making a certain amount of money in a given amount of time (one day is qualified by the when the first customers arrive and when there’s no one left in the shop), but also about not letting your competition open up new business or making sure all of your business have reached level three.
This calls for skilled and thoughtful playing and I really enjoyed it as it offers a varied playing experience (at least at the beginning). All in all I would recommend Shopper’s Paradise.
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