It looks like the HTC One is going to be released at the exact same time as the Galaxy S4, due to supply chain shortages on HTC's side.
The HTC One will begin rolling out next week in the UK, Germany and Taiwan. But most of Europe, North America and Asia will see the device before the end of April, HTC said today. HTC blamed the delay on hardships "securing adequate camera components," an anonymous representative told the Wall Street Journal. The reason why it's taking so long is apparantly because HTC is no longer considered a "top-tier" customer by its supply sources.
Unfortunately, the mix-up will mean that the HTC One will be on a collision course with the Galaxy S4, which has far more money to throw around when it comes to advertising. The HTC One won't even have a few weeks to gain momentum before the Galaxy S4 is released, which is what many originally expected to happen.
The HTC One has been racking up many positive reviews, but the Galaxy S4 is all but assured to become a mega hit. HTC, which hasn't been doing so well financially, lacks the funds to adequately advertise their latest and greatest smartphone, which could mean it will be completely overshadowed in the retail sector by its much better-funded competition.
I personally hope HTC finds a way to ensure their One smartphone stands out from the pack, but I'm not sure how they'll pull that off. This latest development could spell disaster for the company.