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HTC One Release Date Postponed, Will Battle Galaxy S4 in Late April

Steven Blum
1 HTCOne
HTC one / © AndroidPIT

 It looks like the HTC One is going to be released at the exact same time as the Galaxy S4, due to supply chain shortages on HTC's side. 

The HTC One will begin rolling out next week in the UK, Germany and Taiwan. But most of Europe, North America and Asia will see the device before the end of April, HTC said today. HTC blamed the delay on hardships "securing adequate camera components," an anonymous representative told the Wall Street Journal. The reason why it's taking so long is apparantly because HTC is no longer considered a "top-tier" customer by its supply sources.

Unfortunately, the mix-up will mean that the HTC One will be on a collision course with the Galaxy S4, which has far more money to throw around when it comes to advertising. The HTC One won't even have a few weeks to gain momentum before the Galaxy S4 is released, which is what many originally expected to happen. 

The HTC One has been racking up many positive reviews, but the Galaxy S4 is all but assured to become a mega hit. HTC, which hasn't been doing so well financially, lacks the funds to adequately advertise their latest and greatest smartphone, which could mean it will be completely overshadowed in the retail sector by its much better-funded competition.

I personally hope HTC finds a way to ensure their One smartphone stands out from the pack, but I'm not sure how they'll pull that off. This latest development could spell disaster for the company.

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  • Baby Gerald Mar 23, 2013 Link

    Can you say DOA? From the spec comparisons to the S4, this thing needed to come out three months ago to be relevant and successful. Instead, HTC is struggling to fetch parts for a phone that isn't going to sell a fraction of the S4s numbers.

    Instead of touting its 'high-end' construction and 'premium feel', they should have focused their attention on the things that made the S3 the top of its class and an iPhone rival-- removable battery, mico-SD card slot, screen size, and processor speed.

    What's drawing people away from Apple is exactly what HTC chooses to ignore, and why their CEO should have his resumé prepared for that departure he announced should this thing fail, which it will.