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ASUS: The Undisputed Champion of CES (So Far...)

Steven Blum

Samsung and Sony both had press conferences yesterday and they were very....nice. Samsung showed off a new and massive OLED television screen. Sony, meanwhile, showed off their new Xperia Ion.

There were lots of huge flat screens and brand new refrigerators, but nothing that might have any kind of disruptive impact. In fact, the new Xperia Ion isn't even running ICS. And Samsung did nothing but unveil a Galaxy Note for AT&T. The Galaxy Note, mind you, was originally unveiled way back at IFA in Berlin months ago.

Then, Nvidia gave a presentation. In it, they unveiled the first product at CES to have any disruptive potential to the Android market: a $250, 7" Tegra 3 tablet featuring Ice Cream Sandwich and manufactured by ASUS called the MeMO 171. Ladies and gentlemen, may I present to you the ultimate Kindle Fire killer

But that's not all ASUS had up its sleeves...

ASUS is also rolling out an ICS update to all of their Transformer Prime owners. When it comes to updating the devices they just months ago sold to their customers, hardware manufacturers are usually slow. Very slow. Part of the reason has to do with  lengthy certification processes that are essentially unavoidable. Galaxy Tab 10.1, HTC Flyer, Motorola Xoom: NONE are currently receiving an ICS update. But ASUS is bucking the tend. Today ASUS will be sending an OTA ICS update to all Transformer Prime users.

Plus, ASUS will soon be unveiling their new phone-swallowing Padfone to the world. If it plays nice with the Prime's keyboard dock, ASUS will have created one product that effectively dominates the tablet, smartphone and Netbook markets.

All of this leads me to believe that the undisputed champion of CES so far is not Sony or's ASUS. The Android tablet game, at this point, is theirs to lose.

What do you think?