Who owns a snartphone?
You don't need to be a genius to realize that teens and twenty somethings are the most likely to own one. According to Nielson, while over 43 percent of all mobile users own a smartphone, that number rises to 62% when you're talking about those aged 25-34. The majority (54%) of 18-24 year olds and 34-44 year olds also own a smartphone.
But it may surprise you to learn that the number of smartphone users is also growing for those who are just a wee bit older. Smartphone usage among those aged 55-64 rose 5% since last quarter to 30%. At that rate, 40% of those aged 55-64 percent could potentially own smartphones six months from now.