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Google Changing Android Strategy. Multiple Nexus Devices On The Way

Eric McBride
6

 

With the aquistition of Motorola Mobility, many OEMs became instantly nervous that Google would begin to play favorites when it came to Nexus devices. In an effort to combat this fear and keep good relationships with all OEMs, Google has repeatedly stated that the Android and Motorola team are staying a safe distance from each other, and that there is no cause for concern. But actions speak louder than words, and Google is apparently prepared to back up its words by taking some pretty big action. According to Wall Street Journal, Google now plans to give multiple OEMs early access to new releases of Android, and will sell them directly to consumers. To put it simply: You could very well see FIVE Google Nexus devices this year all running stock Android.

With this new business model, Google could provide Motorola with early access to Android software without putting any other OEM at a disadvantage. Google will reportedly work with up to 5 manufactujrers at a time to create a Nexus portfolio, which will consist of both phones and tablets. Google will then sell these devices directly through the Play Store and selected retailers to consumers in Europe, the US, and Asia.

The Nexus devices will most likely (as always) be unlocked and without contract. Rajeez Chand, who works as head of research at Rutberg & Co, stated that Android has becomea kind of "Wild West“, and that this move could help to "create a more standardized experience for consumers and app developers“.

Google has declined to comment directly when asked about the subject.

I don't know about you guys, but I think this is an absolutely BRILLIANT idea. This way Google can effectively use Motorola without upsetting any other OEM. At the same time, instead of just having one Nexus device per year, we could see up to 5. Android has always been about choice, and I think the idea of seeing a Samsung, Sony, HTC, LG, and Motorola Nexus device all running stock Android is just..well...awesome. Not only is it great for Google, but for consumers and all OEMs as well (it also ensures that each OEM would have at least one device with the newest version of Android).

One Nexus phone/tablet for every Android manufacturer.... why didn't someone think of that idea sooner! Google still has a way to go in defining and streamlining their strategy with Android, but I feel that this move is a huge step in the right direction.

What do you guys think? Could this move solve a lot of problems within the Android ecosystem? Is it a fair solution?

Let us know in the comments below!

Picture credits: 4.bp.blogspot.com

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Comments

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  • stacy were May 16, 2012 Link

    turning the little green Guy into
    the 6 million dollar Guy isn't a bad thing is it...technology is always going to change ...and cost shit loads of money.
    YOU SNOOZE YOU LOSE...!

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    Nick N. May 16, 2012 Link

    Excellent move on Google's part, I'd say.

    Personally, I think all devices should be Nexus devices by default (i.e. they should all run pure Android as standard) with the manufacturer's launcher (such as Samsung's TouchWiz, et al.) available as an optional download.

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  • michelle ford May 16, 2012 Link

    I think it's absolutely brilliant. give the people more options, especially if they have their specific brand. any news on when the htc desire hd ics ota update, will be rolling out.

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  • Eric McBride May 16, 2012 Link

    Couldn't agree more everyone. Hell of a move from Google.

    @Michelle - It will get it, but so far HTC is saying "later this year".

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  • CJ Brown May 18, 2012 Link

    An impressive move from GOOGLE (which is more then I can say for APPLE) ...

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  • CJ Brown May 24, 2012 Link

    Finally, Google made the right choice (lets hope they can make the right choices in guiding Motorola into a better Company that is compliant with ICS software updates) ...

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